Mobilegeddon 2.0: What Google’s Latest Update Means for Your Small Business Website


Google’s latest algorithm update, Mobilegeddon 2.0, is here and it’s more important than ever for small businesses to have a mobile-friendly website. With over half of all internet traffic coming from mobile devices, having a site that isn’t optimized for these users can result in lower search rankings and lost revenue. In this post, we’ll cover what Mobilegeddon 2.0 means for your small business website and how you can ensure that it meets the new standards.

What is Mobilegeddon 2.0?

Mobilegeddon 2.0 is an update to Google’s algorithm that prioritizes websites with responsive or mobile-optimized designs in their search results. This means that sites that aren’t designed for mobile devices will be penalized and may not appear as high in search results as they once did. The goal of this update is to provide better user experience by promoting sites that are easy to use on smartphones and tablets.

Why Does It Matter For Small Businesses?

Small businesses rely heavily on local customers finding them through online searches. If a customer performs a search on their phone and your site doesn’t show up because it’s not mobile-friendly, then you could potentially lose out on a lot of business. Additionally, if your competitors have already made the switch to mobile-friendliness, they could end up ranking higher in search results than you do.

How To Ensure Your Website Is Mobile-Friendly?

There are several ways to make sure your website is mobile-friendly. One option is to create a separate mobile version of your site using responsive design techniques. Another option is to use a mobile optimization tool like Wix or Squarespace that automatically adjusts your site’s layout based on the device being used to view it. Whatever method you choose, making sure your site is mobile-friendly should be a top priority for any small business owner.

The Benefits Of Having A Mobile-Optimized Site:

In addition to improving your search rankings and visibility, having a mobile-optimized site can also improve user engagement and retention. Studies have shown that users are much more likely to stay on a site longer and interact with it if it’s optimized for their device. This can lead to increased sales, conversions, and overall customer satisfaction.


With Mobilegeddon 2.0 now in effect, it’s crucial for small business owners to take action and ensure that their website is mobile-friendly. By doing so, they can improve their search rankings, attract more customers, and ultimately grow their business. So don’t wait – start optimizing your site today!